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This article is Part 2 of How to Use Facebook Messenger for Easy Business Conversions. Read Part 1 here.

2. Re-engage customers and leads

If you have customers or leads who have previously engaged with your business, i.e. the user and you (via your Business Page) have exchanged short texts or chats via Facebook Messenger, then you can run a ‘Sponsored Message Ad’ directly to that user’s inbox.

This is a highly targeted approach and is a great way to re-engage past customers for renewals or upsells. It’s also a good way to remind those who were interested in your product or service and give them an irresistible offer that converts them into a buyer.

 

3. Reach a larger audience similar to your target market

If you haven’t started much of a discussion with your Page fans (those are the people who like your Facebook Business Page), you can still take advantage of Messenger ads, with the Messenger Homepage Ads.

These are the Sponsored Ads that show up in Messenger just after the first message.

This type of campaign is a great way to get in front of your target audience in an area which isn’t crowded and you’re not competing with too many other distractions….yet. There is a lot of potential with Messenger Ads so it’s best to get in while it’s still early days.

4. Deliver content that actually gets opened!

Are you having trouble with your low email newsletter open rates?

You may want to consider delivering your content via a Messenger Broadcast. This will work well for businesses that have truly valuable offers on a regular basis or where you need deliver somewhat complex information to customers who may need to understand different factors prior to making a buying decision, e.g. real estate, financial planning.

Messenger Broadcasts can also be used for a special offer that you’re running or a seasonal product or service, where you can remind people to get prepared for the upcoming change of weather.

Facebook Messenger can be a very easy way for businesses to get directly to their customers and target market or prospects and start a conversation that can quickly identify people who are interested in your product or service.

Start messaging today and see where it takes you!

 

Plus… Whenever you’re ready… here are 2 ways I can help you speed up your marketing :

1. Grab a free Ideal Client Builder worksheet – It’s a worksheet to help you identify your key prospects and establish authority in your niche – Click Here
2. Join the Digital Marketing Accelerators and connect with other marketers who are speeding up too – It’s our new Facebook community where savvy marketers learn to get more authority, customers and impact. — Click Here

The sales pipeline for a small-to-medium business (SME) is standard – it is to acquire leads, nurture into prospects and convert into customers and then, encourage repeat purchases.

The challenge for SMEs in today’s digital world is to capture the attention of their target market and keep it.

Where do you find your target market? Well, look at where they hang out. A popular channel is Facebook. In Australia, there are 4.4million user of Facebook between the ages of 25-34. As at January 2018, 14.8 million adults (18 – 64 years) in Australia, are on Facebook. The opportunity is undeniable.

Many SMEs are already on Facebook, however advertising costs can get expensive. There is, however, one avenue that isn’t being used as much as it can be, which is Facebook Messenger.

What is Facebook Messenger?

Facebook Messenger is Facebook’s instant messaging tool. It allows for 1-to-1 messages between individual users on FB as well as group messages. It also allows a user on Facebook to message a business page. So if a customer who likes or follows your page has a question, they can message your business directly and start a conversation.

How is this different to Facebook?

Messenger is the inbox or message tool attached to Facebook. All users have access to it and it’s free. It’s different because, unlike on your Facebook Page, where comments are public, messages via Facebook Messenger are private.

The key reason that Facebook Messenger is fast becoming a prefered communication tool for businesses is that it allows for a one-to-one conversation with the customer. It is these conversations that lead to conversions.

If you like clear, irrefutable evidence, here are some numbers to stew over:

• 2 billion messages are sent between people and businesses each month
• 53% of people are more likely to shop with a business they can message directly
• 56% of people would rather message than call customer service

1. Generate leads and grow your list

Messenger ads are a great way to turn page likes into hot, qualified leads. You do this via a ‘Traffic’ or ‘Conversions’ campaign and select Messenger as the destination.

Via Messenger, you can deliver something of value – a how-to guide on growing a veggie patch in a small space, a checklist for prepping your pool for the summer or a 10-step guide to prepping your house for maximum sale value.

Let’s see how this might work in a scenario of a real estate agent running an ad to attract potential sellers and invite them to book a meeting.

You will need an image or a short video for your Messenger ad. Here’s what it looks like in the News Feed.

 

 

The possibilities are endless:

• Bookkeepers and accountants can book calls with potential customers
• Car dealers can book test drives
• Retail / e-commerce store owners can offer first-time purchase coupons
• Florists can take a simple order for flowers to be delivered
• Personal development coaches can offer an ebook or free exploration session

A common misconception is that Facebook is only for consumer and lifestyle products and services. But you’d be surprised the types of businesses that bring in leads and sales from Facebook. If your target audience is of a more professional nature, you could try these:

• Business coaches can offer a time management framework
• IT services companies can offer a back-up checklist
• Consultants can offer an audit of the key business system they work with
• Software or app providers can put on a free online seminar (webinar)
• SEO agencies can offer a sample keyword list based on industry and location

 

This is Part 1 of the article. See here for Part 2 and more on how to use Facebook Messenger to convert leads to customers and clients. 

Plus… Whenever you’re ready… here are 2 ways we can help you speed up your marketing :

1. Grab a free Ideal Client Builder worksheet – It’s a worksheet to help you identify your key prospects and establish authority in your niche – Click Here
2. Join the Digital Marketing Accelerators and connect with other marketers who are speeding up too – It’s our new Facebook community where savvy marketers learn to get more authority, customers and impact. — Click Here