This article is Part 2 of How to Use Facebook Messenger for Easy Business Conversions. Read Part 1 here.
2. Re-engage customers and leads
If you have customers or leads who have previously engaged with your business, i.e. the user and you (via your Business Page) have exchanged short texts or chats via Facebook Messenger, then you can run a ‘Sponsored Message Ad’ directly to that user’s inbox.
This is a highly targeted approach and is a great way to re-engage past customers for renewals or upsells. It’s also a good way to remind those who were interested in your product or service and give them an irresistible offer that converts them into a buyer.
3. Reach a larger audience similar to your target market
If you haven’t started much of a discussion with your Page fans (those are the people who like your Facebook Business Page), you can still take advantage of Messenger ads, with the Messenger Homepage Ads.
These are the Sponsored Ads that show up in Messenger just after the first message.
This type of campaign is a great way to get in front of your target audience in an area which isn’t crowded and you’re not competing with too many other distractions….yet. There is a lot of potential with Messenger Ads so it’s best to get in while it’s still early days.
4. Deliver content that actually gets opened!
Are you having trouble with your low email newsletter open rates?
You may want to consider delivering your content via a Messenger Broadcast. This will work well for businesses that have truly valuable offers on a regular basis or where you need deliver somewhat complex information to customers who may need to understand different factors prior to making a buying decision, e.g. real estate, financial planning.
Messenger Broadcasts can also be used for a special offer that you’re running or a seasonal product or service, where you can remind people to get prepared for the upcoming change of weather.
Facebook Messenger can be a very easy way for businesses to get directly to their customers and target market or prospects and start a conversation that can quickly identify people who are interested in your product or service.
Start messaging today and see where it takes you!
Plus… Whenever you’re ready… here are 2 ways I can help you speed up your marketing :